The role of color psychology in marketing is an important one. Going over all the details would take way too long, so here are the most important basics you need to know.
Color associations are powerful. We develop them when we’re infants, and they usually stay with us for life. These associations are instinctive and often subconscious.
Many of these associations are fairly universal. For example, everyone learns to associate green with leaves and nature and yellow with the sun.
However, some are cultural. One study found that Americans associate envy with black, green, and red, while Russians thought black, purple, and yellow were the envious colors.